There are several different elements to consider when creating a website for your B2B business. Layout, interface, routing, configuration, video, user experience–the list continues. Not all aspects of the website are formed in the same manner. Some elements are more important than others and some are required to create the base. Such factors have a greater influence in both the short and long term on the quality and performance of your website.
Of course, while incorporating all the necessary elements into your website over time is important, you also want to create it as quickly as possible the most strategically successful website to help drive the lead generation of B2B. Those components are what we would define as essential features of the website, the core features that you need to tackle at the start of any development process.
Your website should give a clear message
All too often we see unclear messaging on B2B websites –especially in the technology space. We search these pages, read a few lines of the mission statement and description of the director, step back and go: "what are they trying to convey through this?”.
It’s a real problem. There’s nothing worse than clicking on a website that you think may have the solution to your problem, then just to be confused about what the business is actually doing and whether they can really help you. Too much content for your blog is a bad thing and can be irrelevant at times. The best way to make sure the prospective clients understand your business idea is to shorten the content down and make it small and crisp!
Focus on quality not quantity when it comes to content
High-quality, relevant content is at the heart of every digital marketing campaign.
As customers, they expect to be able to find information on a product or service online. You can find content and information about the almost anything through various sources such as E-books, online news articles , journals , research papers , blogs , websites etc.
We do assume that we will be able to access and obtain the above information in real time. We don’t want to have to speak to a salesperson or a marketing team and find out more about it, and we’ll be able to conduct research at our own time, access websites, blogs, forums and feedback channels. Without data, B2B businesses have no way of attracting or maintaining potential interest prospects.
At the very least, every B2B company should have a blog. Even if they only blog once a week or a month, it’s an opportunity to create a new web page that targets a specific keyword and uses a unique URL that will help prospects (and crawlers) find your website.
Create lots of landing pages and forms
The key feature for B2B websites is landing pages. Landing pages are critical, and without them it will be considerably more difficult to produce inbound leads. The only aim of the landing page is to accelerate conversions. They market a specific content deal, product or service that can only be accessed by visitors to the landing page by submitting a request. In general, landing pages allow visitors to provide their data in return for a valuable piece of content, while forms request visitors for unique bits of information.
Essentially, you want to move website visitors further into the purchaser’s journey–so if someone comes to your website and reads a blog saying,’ Modern website development and design,’ you might want to include a CTA that directs them to the landing page for a similar piece of content. They click on the CTA, arrive on the landing page, and if they like what they see, fill in the form to download the eBook. As a result, you get the details and they get the content that they are interested in.
Website should have an appealing responsive design
It’s all about a smooth, traditional, minimal design. No flash, no components that bog down the website, and no big huge chunks of content. Visitors to the website want a seamless and easy experience. We want to use an aesthetically pleasing platform, one with floating components, quick web pages, plain text and reliability. Deep scrolling is perfectly acceptable as well.
Modern websites use a combination of long and short web pages–particularly in the area of pillar pages–to break up content and better display information.
If your website is aesthetically pleasing, easy to use and new, it will keep visitors to the website longer – increasing not only the chances of conversions, but also revisiting.
Website should be search engine optimised
If your website does not appear in this list when your prospective client is searching for services you provide–you are missing out on huge amount of leads. Optimising your website is not only vital to ensure organic traffic, but also to increase brand awareness and covert leads.
SEO is a basic and continuing process in which all companies should engage if they are to be identified online with specific search keywords that are applicable to them for business growth and success.
Your website is often the first impression that a user will have of your brand. You need to make sure that this creates a positive effect of your brand image and continues to provide your customers and prospects with seamless, satisfying experiences in the long term. Through implementing these best practices in B2B web design, you will set the foundation for a web-page that is accessible, functional and pleasing to the end user. This will build trust, boost conversions, and ultimately help to accelerate your business growth.