Did you ever realize that it might not be sufficient to just apply on-site SEO to your website?
How would you know that you are implementing everything that even your competition is ?
How do you know that beyond that you are actually putting in all the stops?
There are a number of ways to do this:-
One is the research of the competitors.
To learn what and how they are doing stuff–both on-site and off-site, you need to study the competition.
However, beyond that, there is also stuff you need to do for your SEO plan. I wanted to look at the different aspects you need to do after the basics have been accomplished.
I’m just talking about basic automation steps that everyone should learn:-
- Keyword research.
- Analysis of the agency.
- Review of the rival and keyword gap analysis.
- Optimization of keywords on the page.
- Targeting the keyword.
- Tags for the title.
- Defining the Meta and schema data.
- Optimizing the picture.
- Internal Links.
You can do advanced things to improve your WordPress SEO after this such as:-
Using UTM parameters track your conversions
Nothing sucks worse than not having data.
Okay, perhaps you’ve got the wrong information.
If you want to make sure you don’t have the wrong data, the way to go is to use UTM parameters in your advertising-only connections.
If you use any references on social media or Websites elsewhere with an associated SEO or advertising campaign, you will want to use UTM criteria. By default, the sources of your traffic are not reported by Google analytics, so you are left with generic estimates of your organic traffic, which may be risky when making SEO information conclusions and suggestions.
Using the Google Campaign URL builder, you can change this.
Next, type the URL of the website.
You can then enter the origin of the campaign (whether it’s Facebook, an email, etc.), then you can enter the form of the campaign.
You then enter the name of the campaign (such as seo campaign lawyers) or something that tells you what campaign you use.
The next one you enter is your marketing phrase–as part of that program, you will insert the keywords you are watching.
Next is the “Content Campaign” field, which will help you differentiate the ads you run.
With Google Analytics, don’t be afraid to experiment and see what you can create. This granular data can help you evaluate what works best, and from there it will help you make adjustments. Also, keeping tabs on your target audience is extraordinarily beneficial.
Fix Indexing & Crawling Problems with Duplicate Content
While this may seem like a fundamental issue, it’s not all that straightforward at its heart.
If you have a thousand-page platform riddled with duplicate content problems, locating all of them can be a hassle.
When you believe you are inundated with duplicate content problems, two inspections should be performed: a content audit to identify duplicate content on-site and off-site, and a technical audit to decide how the content causes you to fail.
You may not know about this but Did you know that hashes can be easily used to identify duplicate content in a tool called Screaming Frog?
For detecting this duplicate content, they are practically a fingerprint.
There will be a column named “Hash” after you have crawled your page in Screaming Frog and collected the site data.
You can easily use this hash column to identify pages with duplicate content.
Duplicate hashes essentially means duplicate content.
Noindex Categories, Tags & Archive Pages in WordPress
If they are not optimized properly, these types of pages can be a major problem for WordPress sites.
If you’re just using the web to search for Google: administrator and your domain name, the indexed pages will give you a good idea of what’s going on there.
Finding Indexed Pages Compare this with the URLs crawled during your audit by Screaming Frog. Compare this also with the pages of the Google Search Console it recognizes.
If any of these figures are out of the question and do not match the actual pages listed below on Google, you have a major problem with duplicate content and indexing.
Nevertheless, from any number of factors on a WordPress page, this could occur.
The most common of these factors, however, are:
- a search plugin that erroneously publishes a URL for each search performed using the plugin.
- Pages that are not set to noindex are useless in class, mark, and list.
- Anything else that a plugin generates automatically.
Optimise for Schema Markup Data
If you don’t use structured data from Schema.org to target marketing efforts from SERP, you’re losing out.
Although it does not guarantee zero rankings in the immediate position, it is a mistake not to target SERPs with this primary SERP feature.
If you do not configure Schema.org microdata, you miss out on attractive snippet-rich SERPs (along with other snippet types)
3 ways to include and optimize schema in WordPress
There are three different ways to optimize in WordPress structured Schema.org.
- Implement the standard structured data markup of Schema.org.
- Use plugins for Schema.org.
- Use the mark administrator for Google.
All of them work and all of them, depending on what you want to do for your site, have their benefits and disadvantages.
When using standard Schema.org microdata, you optimize the product item on your site for each specific page.
It can take a ton of time to do it manually, and there is no “safe” way around it.
You can try to create an automatic schema optimization program on your own, but you need to be careful about location-specific information and make sure you don’t run out of the rules and get into trouble with the spam structured data penalty from Google.
Writing Schema manually is well worth it, so you are well aware of all that your Schema markup does on your website.
If you have a website with loads of sites, it can be a daunting task to manually code Schema for all the pages you want to advertise for SERP advertising.
If you use a plugin, it can be much easier to do the job. There are a few plugins, such as Schema Pro, that provide the ability to implement Schema across a wide range of data forms, and regardless of the platform you use, you can rest assured that your Schema will be properly implemented.
Page speed optimization
Back in 2010, speed became a desktop ranking factor. In 2018, speed became a mobile ranking factor.
This means that Google would like to see a minimum page speed to ensure that ecommerce and other normal business sites are viable and capable of serving user demand and acceptably meeting their needs.
The faster your site is the better it is.
If you can get your site to load in under half a second, above all your competitors out there, you’re going to be a cut.
To be sure, it’s a challenge to get WordPress to load in under half a second, but if you’re willing to put your time and effort into doing so, it can be done.
On the more advanced side, there are several things you need to do when it comes to page speed optimizations once you have optimized your images (one of the most basic page speed optimization bottlenecks).
Keep an eye on your Permalinks settings and updates
On some webmasters, who are not familiar with WordPress, this can be missed.
Once the website goes online, you should be extremely careful about these parameters.
But if you don’t keep an eye on the settings of your permalinks, you might cause significant declines in rankings if all of your permalinks produce 404 errors all of a sudden.
Such a situation is more likely to occur when you have a larger team that is not well organized, culminating in certain activities getting away from you.
Conduct research and experiment your options
Sure, I know that. There is a silent minority who believes that innovation and analysis is taboo, and that with a few simple SEO tactics and best practices you can do everything you need.
But this is rarely the way the real world works out.
Changes in competitiveness, changes in industry, and even changes in SERPs. That’s not new.
Also, searching can’t be successful without updating your thinking or changing to the latest best practices when the old ones don’t work anymore.
If you stick to things you’ve always done, you’ll get the results you’ve always had. Don’t worry about going beyond your comfort zone and learning something new.
Follow these SEO steps to boost and increase your website’s traffic and rankings !